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Joseph Assaf

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December 31, 2009

Migrated to Australia from Lebanon in 1967. He worked in a factory at night and studied at University during the day. By 1972 Joseph had completed his Bachelor of Arts at the University of Sydney, majoring in Social Theory.

In 1977 he established Ethnic Communications (ETCOM), the first agency to specialise in multicultural marketing.

ETCOM is an integrated communications agency specialising in advertising, public relations, market research and sales promotion.

In 1985 he launched his the first theory on the economic dimension of multiculturalism and the benefits of Productive Cultural Diversity.

In 1995 he was appointed a Councillor on the Constitutional Centenary Foundation and participated in the Constitutional Convention Debates, which were held in Canberra, Sydney and Adelaide.

Mr. Assaf has addressed many conferences both in Australia and overseas. Joseph Assaf is married to an Australian born Italian, Angela Assaf. They have 3 children.


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